Stay Fashionable at Palazzo Versace

May 6, 2015

If you’d like to visit the world’s first fashion-branded hotel, you’ll have to save Paris, New York or Milan for another trip.  Instead, you’ll be making your way to Palazzo Versace on Australia’s Gold Coast.

Set in one of Australia’s luxury hotspots, Palazzo Versace is an oasis of unrivalled opulence.  The hotel is as highly regarded today as it was when it opened its doors in 2000, having featured in the 2013 Conde Nast Traveller Gold List and secured the 2013 Best Hotel/Resort in Australia award at the National Industry Travel Awards. Even Paris Hilton has a habit of staying at Palazzo Versace on her visits to the Gold Coast, preferring this royal Romanesque escape to the Hilton, located only ten minutes away.

Given the iconic status of Palazzo Versace, you may well have already visited.  And if you have made your way to the hotel (ideally in one of Ferrari Hire Gold Coast’s red Ferraris, like I did), you’ll be pleased to know that similar experiences will soon be available in other parts of the world. Following the success of this hotel, the Versace Group is scheduled to open a second hotel in Dubai later this year, followed by a third in Macau in 2017.


Privacy is paramount at Palazzo Versace and with six suite options and two condominium categories available, personal space is not in short supply.  The condominiums are particularly extravagant, accommodating up to six people, offering stately rooms and boasting a private plunge pool on a terrace with water views.  Condominium guests also have exclusive use of a berth at Palazzo Versace’s private marina, making an arrival by sea an attractive choice.

Despite the more decadent options available, we were more than content with a Superior Suite.  Parquetry flooring decked the oversized living room and bedroom, Italian marble lined the two bathrooms—which boasted Versace amenities and an inviting spa bath—and each room was colourfully adorned with Versace’s lively colour palette.

The suite was attractive, elegant and comfortable, but the service was exceptional.  Rather than the standard daily visits from room attendants, our suite was made up twice a day, ensuring that amenities, towels and surfaces were always fresh.  We were also supplied with sachets of massage cream in the evening, a thoughtful initiative from hotel management.

When you are staying at Palazzo Versace, you have the feeling that there are no limits.  And it’s no different when it comes to your private spaces.  In addition to condimiums and suites, there are also private Cabanas available for booking at the lagoon pool (with inclusions ranging from Champagne and fruit platters to three-course meals), six event rooms (from the ballroom to the boardroom) and, of course, the private spa rooms.


Palazzo Versace’s Aurora Spa promises to impress even the most demanding hedonist.  The combination of a luxurious steam room, a tranquil circular pool, natural spa products and an expansive treatment menu sets this spa apart from other Australian spas.

Treatments at Aurora include items that you would be familiar with, such as body wraps, signature massages, facials, manicures, pedicures, a men’s menu and couple sessions.  There is also a Full Day Retreat, which you may have experienced at other leading spa venues.  But that’s not the best on offer at Aurora.  This spa also features a Two Day Retreat, which includes massages, steam treatments, facials, a manicure and pedicure as well as culinary delights over two decadent days.

Opting for a relaxing massage, and realising that the Two Day Retreat would not have left my partner and I with much time for anything else, I selected the 60-minute Bliss Soothing Massage.  Using a lavender and patchouli lotion, my massage therapist combined a series of gentle techniques to loosen tension throughout my body.  A herbal tea, ten minutes in the steam room and a swim in the inviting pool followed the treatment, leaving me as rejuvenated as if I had been on vacation for weeks, rather than hours.


A hotel may pamper you with comforts, but unless it nourishes you on the inside, you’ll never feel content.  Characteristically Italian, Palazzo Versace does not disappoint when it comes to cuisine.

There are three restaurants on offer at the hotel. Vanitas, considered the best restaurant on the Gold Coast by the 2013 Gold Coast Bulletin, offers an extraordinary Modern Australian culinary experience.  Vie Bar and Restaurant, a hatted alfresco dining option, boasts a thoughtful and delicious contemporary menu.  And Il Borocco Restaurant, a sophisticated choice with all day buffets and an a la carte menu, serves the largest culinary range of the three.

For me, Il Borocco was the highlight.  The full buffet breakfast features waffles, pancakes, traditional hot breakfast items, fruit and a wide selection of patisserie treats. There is also an option to order items from the kitchen, including a custom-made omelette.  When I inquired what options were available for the omelette, I was answered with “I can arrange anything you’d like.”  Although the kitchen staff were able to accommodate my green and red pepper, mushroom, onion, parmesan, prosciutto and rosemary omelette, I believe that there would be certain limits to requests.  Perhaps Luxuria Lifestyle readers can test the limits on their next visit?  And when you’re there make sure to indulge in Il Borocco’s seafood buffet for lunch or dinner, where four large tables exhibit some of the best Australian shellfish, crustacean and fish recipes.

In addition to the three restaurants at Palazzo Versace there is also La Jardin, a chic venue offering an extravagant high tea, and a lunch grill serving gourmet sandwiches by the pool. Rest assured, you won’t be walking away from Palazzo Versace feeling underfed.


There are many ways to enhance your stay at Palazzo Versace.  Whether it’s organising a bespoke bouquet of flowers for your room, booking a personal training session at the Fitness and Wellbeing Centre or ordering a “Pooch Package” for your pet, you will find every little luxury to suit your needs.

I would also recommend booking an F360 with Ferrari Hire Gold Coast for the duration of your stay.  Apart from the thrill of exploring Australia’s coast in a Ferrari, it is a satisfying experience driving the height of Italian mechanical craftsmanship into the first fully fashion-branded hotel in the world.  It just feels like it’s meant to be there.


When you walk away from Palazzo Versace, you can be sure of one thing: you won’t be leaving your memories behind. Because, let’s face it, entering a villa by yacht, savouring exceptional cuisine, taking an exhilarating drive in a Ferrari beside the ocean and then unwinding with an unrivalled spa treatment is a benchmark difficult to beat.

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