Editorial Team

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Rob Wetton

Editor in Chief

Rob Wetton is a creative consultant for luxury brands. He works closely with Saatchi & Saatchi along with his own distinguished clients, particularly in the cruising, hotel, restaurant, automobile and fashion spaces. Rob holds BCom-Mktg LLB (Hons) degrees, The Australian Endeavour Award and 9 Cannes Lions for creativity in advertising.

Illya Abegg


Illya Abegg’s background is luxury marketing, brand development and digital marketing. She has worked on the development and marketing of new premium products such as watches, leather goods and writing instruments across the globe. Illya holds a Bsc in Management from HEC Lausanne University and an Msc in Luxury Management & Marketing from EM Lyon.

Florie Minvielle

Luxury Marketing Specialist

Florie Minvielle’s background is Events Management & Marketing. Her unique upbringing growing up across three continents has led to her boundless curiosity especially in the luxury and travel industry. Florie is an International Business alumni at Kedge Business School and has worked on the management and production of many prestigious events in Dubai, New York and France.

Ridima Mittal


Ridima is an optimistic, dynamic and creative individual who has served premium brands like Victorinox and Lacoste in India. She is a literature graduate with an MBA in marketing and has gained over 7 years of professional experience.